PYMNTS Intelligence
Built for Decision-Makers
The goal
Turn a dense, list-driven research landing page into a flagship that tells executives exactly what PYMNTS Intelligence is, what it offers and how to use it.
What I did
Rebuilt the information hierarchy and visual system around executive decision-making, making research products, proof points and paths into the content immediately clear.
The outcome
A flagship page that now reads in seconds: who it's for, what's inside and where to go next — and a template the rest of the Intelligence pages share.
Original & redesigned pages
BeforeAfter
Drag to compare the original and the redesign
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