Mandy Hayes
Creative director.
I turn strategy into work people notice: campaign lines 
brand systems 
websites 
and shoppable experiences 
I’m a Creative Director with more than 20 years in retail media, advertising, brand and digital experience. I lead designers, writers, analysts and developers from first concept to launch, on time and on budget.
Today I lead creative at PYMNTS and PYMNTS Intelligence: redesigning PYMNTS.com product pages, building the shared design system and type scale, and art directing research reports, data dashboards, newsletters, sponsorship decks and events.
Before that I led two website redesigns and a brand refresh at sticky.io, where my work helped drive a 170% lift in organic search and $1.3M in pipeline.
My foundation is 13 years at Triad Retail Media, a WPP company, designing for Walmart, eBay, CVS, Sam’s Club, Staples, Kohl’s, Toys"R"Us and Babies"R"Us. I’m also a professional photographer, featured in CRAVE.
Creative for the biggest names in retail.
Brand shops, sponsored content, display, social, email, in-store and B2B advertising for Walmart, eBay, CVS, Sam’s Club, Staples, Kohl’s and Toys"R"Us, and the pitch creative that helped win new business.
See the Walmart Media Group campaign →Experience
Six roles, 2004 to now. Open any role for the details.
Creative Director
PYMNTS · Aug 2024 – Present
Lead creative for PYMNTS and PYMNTS Intelligence: redesigning PYMNTS.com product pages, building the shared type scale and design system, and art directing research reports, data dashboards, sponsorship decks, newsletters and event pages.
Creative Director
Child Care Biz Help · Apr 2024 – Aug 2024
My first Creative Director role: ran the full creative function for new childcare businesses, from logos and identity systems to websites, marketing materials and environmental design input.
Sr. UI/UX Designer · Sr. Art Director
sticky.io · Feb 2020 – Dec 2023
Owned the creative vision for all marketing. Led two complete website redesigns and a brand refresh; designed assets that generated $1.3M in pipeline (2022) and helped drive a 170% lift in organic search traffic.
Art Director, eBay Marketing Team
Triad Retail Media · Nov 2013 – Sep 2019
Brand strategist and creative lead for eBay’s advertising business. Defined eBay’s B2B brand voice, concepted new-business pitch creative that contributed to client wins, and led AdAge takeovers, the “Better Together” print series, display and corporate websites. Also led Love Beauty and Planet × CVS and the Walmart Media Group takeovers.
Senior Designer
Triad Retail Media · Jun 2006 – Nov 2013
Retail media creative for Walmart, eBay, CVS, Sam’s Club, Staples, Kohl’s, Toys"R"Us and Babies"R"Us and the national brands advertising on their sites: brand shops, landing pages, sponsored articles, display, email and social.
Design Lead
Axiom Worldwide · May 2004 – Jun 2006
Design lead for a medical equipment manufacturer: logos, corporate identities, websites, print collateral and product marketing, overseeing junior designers and photographers.
Impact & skills
Digital advertising, brand, web and data design: agency, in-house and client-side.
- Creative Direction
- Art Direction
- Logo Design
- Out-of-Home
- New Business Pitches
- B2B Advertising
- Brand Shops & Sponsored Content
- Integrated Campaigns
- Shopper Marketing
- Retail Media
- Branding & Identity
- Design Systems
- Web Design
- UI/UX Design
- Landing Pages
- Data Visualization
- Editorial & Report Design
- Email & Newsletter Design
- Social Media Creative
- Motion & Animation
- Video Post-Production
- Photo Retouching
- Product Photography
- E-Commerce
- HTML & CSS
- AI-Assisted Production
- Mentoring
- Professional Photography
- Figma
- Adobe Creative Suite
- Webflow
Education
Remington College · Associate Degree, Digital Graphic Arts & Photography, 2004 · GPA 3.8. Named to Who’s Who Among Students in American Universities & Colleges.
Google Web Designer Certified, 2016.
Global brands
Walmart, Walmart Media Group, eBay, CVS, Sam’s Club, Staples, Kohl’s, Toys"R"Us, Babies"R"Us, Unilever, Samsung, Keurig and Fitbit, plus PYMNTS, sticky.io and co-brands with Paymentus, Crypto.com and Visa DPS.
Tools
Adobe Creative Cloud, Figma, Sketch, Webflow, HTML, CSS & JavaScript, Google Web Designer, Datawrapper, HubSpot, Sailthru, and Claude for AI-accelerated design and production.