Walmart Media Group
Your Ads Should, Too.
B2B campaign for Walmart Media Group, Walmart’s advertising business (now Walmart Connect) — a Forbes CMO Network takeover, an AdWeek homepage wallpaper and a full-page trade print ad built on one line: “Walmart has changed the way people shop. Your ads should, too.”
The goal
Tell CMOs and agency buyers that Walmart was now a media company — one that could connect ad spend to real purchases, online and in store.
What I did
Art directed and designed the campaign across premium trade placements: homepage takeovers on Forbes and AdWeek and a full-page print ad, with bright, optimistic shopper photography paired with Walmart’s spark and a clean, confident type system.
The outcome
A campaign that put Walmart’s retail-media pitch in front of the marketers who buy media — in the publications they read every day.
Takeovers where the buyers are
Homepage takeovers own the page around the content marketers came to read: a leaderboard and skyscraper on Forbes’s CMO Network, and full wallpaper skins on AdWeek.
The full-page ad
In print, the photo does the talking — a shopper riding a cart through the parking lot — with the proof underneath: up to 140 million Walmart customers a month, and a path from ad to purchase.
