From Data Lab to PYMNTS Data Dashboards

PYMNTS Data Dashboards — project overview

The goal

Rethink — not reskin — the Data Lab: make PYMNTS's proprietary data feel like a premium product people recognize, return to and want to unlock.

What I did

Led the product redesign and information architecture: renamed and repositioned Data Lab as PYMNTS Data Dashboards, simplified discovery and created a scalable dashboard system across Trendscape topics.

The outcome

A data product with a brand of its own — and a system that scales to every Trendscape without new templates.

See the Data Dashboards experience in motion

Live redesign — shown as it behaves, not as a static mockup.

Original & redesigned pages

Before, full page: Original Data Lab dashboards page with purple chart thumbnails

After, full page: Redesigned PYMNTS Data Dashboards page with editorial hero, featured Consumer AI Adoption dashboard and green unlock band

BeforeAfter

Drag to compare the original and the redesign

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